Summer Project - Potential target audience

Potential Target Audience 

The potential target audience for my production will be both males and females.I have chosen to choose males and females for my potential target audience as both males and females enjoy watching films.I have chosen the age of my potential target audience to be fifteen years old and older,I have chosen my potential target audience to be fifteen years old and older as I think that my film would be classified as a fifteen by the BBFC meaning that anybody watching my film would have to be fifteen or over the age of fifteen therefore my target audience will have to be fifteen or over the age of fifteen.My potential target audience will have an interest in watching films.My potential audience would especially have an interest in watching horror films as my film will be a horror film.My potential target audience would also have an interest in going to the cinema and would be interested  in watching all the newest films that the cinema has to offer.My potential target audience will be from all different levels of the Jicnar scale as I think that people from all different social classes would have an interest in watching films and my film.However,I think that my film would attract and interest more people from middle class and lower class backgrounds as I think it would interest them more as they are probably used to watching films and going to the cinema more than people from higher class backgrounds.I also think that my film would attract people from lower class backgrounds as going to the cinema is a cheap activity meaning that people from lower class backgrounds with less money could afford to visit the cinema and watch my film.I also think that a lot of people from the social grade 'E' of the Jicnar Scale would watch my film as those in social grade 'E' would most likely be students earning little money or not earning money.I think that my film would attract a lot of people from social grade 'E' as they would most likely be students and my potential target audience would be mostly students.

Primary and secondary audience - 

My primary audience will be people aged 15 - 24 years old.My primary audience will be students,people on apprenticeships and people in there early years of their careers.

My secondary audience will be 25 - 50.My secondary audience will be people with more disposable incomes and will be higher on the Jicnar scale.

My target audience (primary and secondary) will be aimed more at males as I think that males like to watch horror films more than females do.Therefore,my target audience is aimed at 60% males and 40% females.

My primary audience may look like this:

Potential target audience in demographics,pyschographics and lifestyle - 

Demographics -
Age - 15+       Gender - Male or Female     Race - Any    Education - any however,my potential target audience will mainly be  middle class and lower class        Income Level - My potential target audience will be mainly students so my potential target audience will have a minimal income level as most students earn minimum wage or no income level.However,older people who are earning more money may also want to watch my film so my potential target audience may have a higher income level.

Pyschographics -
Attitudes - My potential target audience will have a positive attitude towards films as my potential target audience will enjoy films and will like to watch films.

Values - My potential target audience will be mainly students and young people,young people's values will include their friends,their family,gadgets and other items teenagers use a lot.

Lifestyle -
As my potential target audience will be mainly students or young adults,the lifestyle my audience will have will be a lifestyle where they are working or studying a lot as many young adults in my audience may have a full time job and the students will be studying full time and may have a part time job as-well as studying.My potential target audience will be mostly average teenagers so the teenagers will live a lifestyle where they like to hang out with their friends a lot and will use a lot of gadgets such as mobile phones,I phones,I pods and laptops.My audience will also use social media a lot.