- To make people want to see a film
- To present a narrative image of a film
- To offer a promise of what the film will deliver to their audiences
- To offer the audience a glimpse of the trailer to see if the audience will find the film pleasurable
- To see what sets the film apart from other films released with the same genre/sub genre
- To see who stars in the film
- To see innovative special effects
- To see the director, producer or the writer of the film
- Reflects what people might expect to see
- To excite an audience
- The trailer gives a sense of the genre. it tells us what the film is about, who is in the film and when the film is coming out.
- Target Audience of a trailer -
- Although the trailer is aimed at a specific target audience, the distributor of the film/trailer will always try to attract a wider range of people as possible. The trailer may appeal to more than just the target audience
What the trailer is -
- A trailer is a combination of moving images, graphics and voiceovers to give audiences a sense of the narrative image of the film
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